WooCommerce store owners always aim to get many sales through different strategies. The more orders your store receives, the higher the revenue. However, it is worth mentioning that driving customers to your store is not a simple task. Some stores advertise their products on multiple channels or offering affiliates, while others choose to promote their products through secret sales.

WooCommerce Secret sales allow certain customers to purchase particular products at a lowered price, unlike standard sales that provide special discounts for everyone.

In this brief tutorial, you will learn how to create secret sales in your WooCommerce store. This is done by password protecting sales products.

Table of Contents

1 WooCommerce Secret Product

WooCommerce Secret Product

However, before we start, let us look at the main reasons for creating secret sales.

Reasons for Creating Secret Sales

WooCommerce secret sales have many advantages. You can use them to reward loyal customers, which is a great way to generate brand loyalty. Moreover, it helps you stay connected with premium customers and engage normal buyers to be high-end.

For example, you can provide your store members with private products that are not available for all types of buyers. They can purchase these products at a fee or a reduced price if granted access to the products.

Alternatively, you can display secret sales on your site to make it convenient for specific users to buy. You can lock each category, including sales products, with a password. Only clients who enter the correct password will view the category and secret sales to add to the cart.

Steps to Create a Secret Product

It is simple to lock your WooCommerce products, as WordPress is equipped with a default feature letting you assign a password to individual WooCommerce product pages, the same way you would do for a standard page or post.

Here are the steps that you need to follow:

Log into your WordPress site and access the Dashboard as the admin user.
From the WordPress dashboard menu, click on Products, then go to the edit screen of your desired product.
Enable the option Password Protected in the page Visibility section.
Enter your password, as shown below:
Remember to click on the update to save the changes that you make.
The picture below shows the outcome on the front end. For you to purchase this product, you need to add a password as shown below:
Once the user enters a correct password, the product page will be opened:

Conclusion

In summary, this post shares how you can hide certain products in your WooCommerce store for secret sales. Secret sales bring infinite value to both your WooCommerce store and customers. Moreover, if you are running a membership store, premium buyers can purchase limited edition products. This will generate brand loyalty with customers. For increased functionality, you can use a plugin like Password Protect WordPress Pro, which can help you secure your products and shop page. By now, I am sure that you can create a secret sale in your WooCommerce store.

Joe

Joe is an experienced full-stack web developer with a decade of industry experience in the LAMP & MERN stacks, WordPress, WooCommerce, and JavaScript – (diverse portfolio). He has a passion for creating elegant and user-friendly solutions and thrives in collaborative environments. In his spare time, he enjoys exploring new tech trends, tinkering with new tools, and contributing to open-source projects. You can hire me here for your next project.

How to Create WooCommerce Secret Product

WooCommerce Secret Product

Reasons for Creating Secret Sales

Steps to Create a Secret Product

Conclusion

Similar Articles