Overview

User role-based conditional redirects enable you to customize the post-checkout experience for different types of users on your WooCommerce store. By leveraging user roles, you can create personalized thank-you pages, exclusive offers, or role-specific resources that align with each customer’s relationship to your business.

Benefits of User Role-Based Redirects

• Personalized Experiences: Tailor content for wholesale buyers, subscribers, or VIP customers

• Role-Specific Resources: Provide admin links for shop managers or download guides for contributors

• Segmented Marketing: Offer different post-purchase promotions based on user privileges

• Streamlined Workflows: Direct backend users (editors, admins) to relevant dashboards

• Membership Perks: Reward subscribers or members with exclusive content

Step-by-Step Guide: Creating a User Role Redirect

1. Access the Conditional Redirects Interface

• Navigate to WooCommerce > WRAC Redirect
• Select the “Conditional Redirects” tab
• Click “Add New Redirect”

2. Configure Basic Rule Settings

• Enable Rule: Toggle to activate

• Rule Name: Use identifiers like “Wholesale Thank You” or “VIP Member Redirect”

• Description: Note the purpose (e.g., “Directs wholesale buyers to bulk order form”)

3. Set User Role Conditions

1. In Redirect Conditions, click “+ Add Condition”
2. Select “User Role” from the dropdown
3. Choose target role(s):

   • Customer (Regular shoppers)

   • Shop Manager (Staff with limited admin access)

   • Administrator (Full backend access)

   • Subscriber (Newsletter/membership users)

   • Author/Editor (Content contributors)

Pro Tip: Hold CTRL/CMD to select multiple roles for combined rules

4. Configure Redirect Actions

• Successful Orders:

  • Select “Redirect to Page”
  • Choose destination (e.g., “Wholesale Portal” for shop managers)

• Failed Orders:

  • Set fallback page (e.g., “Payment Help” for subscribers)

5. Save and Test

• Click “Save Changes”
• Test using test accounts with different roles

Advanced Implementations

Multi-Role Logic

• AND Conditions: Require multiple roles (e.g., “Customer” AND “Subscriber”)

• Exclusions: Redirect if user is not a specific role (e.g., hide admin pages from customers)

Role + Other Conditions

• User Role + Order Total: Premium thank-you pages for high-spending VIPs

• User Role + Product Category: Specialized guides for authors purchasing books

Practical Examples

Example 1: Wholesale Buyer Portal

• Condition: User Role = “Shop Manager”

• Action: Redirect to bulk order form with tiered pricing

Example 2: VIP Member Exclusive Deal

• Condition: User Role = “Customer” + Order Total > $500

• Action: Redirect to VIP upsell page

Example 3: Admin Order Notifications

• Condition: User Role = “Administrator”

• Action: Redirect to backend order management screen

Troubleshooting

Best Practices

1. Hierarchy Matters: WordPress processes roles from least (Subscriber) to most (Admin) privileged

2. Clear Naming: Use role-specific language (“Welcome, Wholesale Partner!”)

3. Security: Never expose admin interfaces to non-privileged roles

4. Testing: Always verify with test accounts before going live

“User role redirects transform generic checkouts into tailored experiences that acknowledge each customer’s unique relationship with your brand.”