Overview

Product-based conditional redirects allow you to customize the post-checkout experience for customers based on the specific products in their order. This powerful feature lets you create targeted thank you pages and follow-up experiences for individual products in your store, providing the most personalized post-purchase journey possible.

Benefits of Product-Based Redirects

• Create specialized thank you pages for individual products
• Offer product-specific upsells, cross-sells, or complementary items
• Provide tailored instructions, tutorials, or resources relevant to specific products
• Deliver personalized post-purchase support based on exact product purchases
• Improve customer experience with highly relevant post-checkout content
• Track conversion paths for specific high-value products

Step-by-Step Guide: Creating a Specific Product Redirect

1. Access the Conditional Redirects Form

• Navigate to WooCommerce > WRAC Redirect
• Click on the “Conditional Redirects” tab
• Click “Add New Redirect” button

2. Configure Basic Rule Information

• Enable the Rule: Toggle the switch to enable your product redirect rule
• Name Your Rule: Enter a descriptive name like “WordPress Pennant Custom Page”
• Add a Description: Briefly explain what your rule does, e.g., “Redirects customers who purchase the WordPress Pennant to a specialized thank you page”

3. Set Up the Specific Product Condition

• In the Redirect Conditions section, click the “+ Add Condition” button
• From the first dropdown menu, select “Product”
• From the second dropdown (operator), select “Includes”
• In the third dropdown, click “Select Product” to open the product list
• Select your desired product (e.g., “WordPress Pennant”, “Hoodie with Zipper”, “Sunglasses”, etc.)
• The condition is now set to redirect when an order includes the specific product you selected

4. Configure Redirect Actions

• In the Redirect Actions section:
  • Redirect Type: Select “Redirect to Page” from the dropdown
  • Successful Order Destination: From “Select Successful Redirect Page” dropdown, choose the appropriate landing page for customers who purchased your selected product
  • Failed Order Destination: From “Select Failed Order Redirect Page” dropdown, choose where customers should go if their payment fails

5. Optional: Add Time Limitations

• If you want this product redirect to be temporary (e.g., for promotions or product launches):
  • Enable the “Redirect Time Range” toggle
  • Set the Start Date and End Date for when this redirect should be active
  • The rule will automatically activate and deactivate based on these dates

6. Save Your Product Redirect Rule

• Click “Save changes” at the bottom of the form
• Your product-based redirect is now active (if enabled)

Advanced Product Redirect Configurations

Multiple Products in One Rule

You can create more complex rules by adding additional product conditions:

• Set up your first product condition as described above
• Click “+ Add Condition” again
• Add another Product condition with a different product
• This creates an “AND” relationship – the order must contain all specified products to trigger the redirect

Product Exclusions

You can also redirect orders that do NOT contain specific products:

• Add a Product condition
• Select “Does Not Include” from the operator dropdown
• Select the product you want to exclude
• This rule will trigger for orders that don’t contain the specified product

Combining with Other Conditions

For more targeted redirects, combine product conditions with other factors:

• Product + Payment Method: Different experiences based on both what product and how customers purchase
• Product + User Role: Special product experiences for wholesale vs. retail customers
• Product + Order Total: Premium post-checkout experience for high-value product purchases

Practical Examples

Example 1: Technical Product Setup Guide

Rule Configuration:

• Condition: Product Includes “WordPress Pennant”
• Action: Redirect to Page “WordPress Pennant Setup Guide”

Result: When customers purchase the WordPress Pennant, they’re redirected to a thank you page featuring a detailed setup guide, installation instructions, and tips for getting the most out of their new product.

Example 2: Apparel Care Instructions

Rule Configuration:

• Condition: Product Includes “Hoodie with Zipper”
• Action: Redirect to Page “Hoodie Care Guide”

Result: Customers who purchase the Hoodie with Zipper are redirected to a page with washing instructions, fabric care tips, and complementary apparel suggestions.

Example 3: Limited Edition Product Experience

Rule Configuration:

• Condition: Product Includes “Sunglasses”
• Action: Redirect to Page “Premium Sunglasses Experience”
• Time Range: Active during summer months only

Result: During summer, customers purchasing the Sunglasses are redirected to a premium thank you page with styling tips, warranty information, and exclusive offers for sunglasses accessories.

Troubleshooting Product-Based Redirects

• Rule Not Triggering: Verify the product ID or SKU exactly matches your WooCommerce product
• Multiple Rules Conflict: Check if you have other rules that might take precedence
• Variable Products Issues: Ensure you’re selecting the correct product variation if applicable
• Time-Based Problems: Confirm the current date falls within your configured date range

Best Practices

• Create dedicated landing pages tailored to each specific product
• Include product-relevant content, resources, and next steps
• Consider the customer’s intent when purchasing specific products
• Test each product redirect to ensure a smooth customer experience
• Update product-specific pages regularly with new information or tips
• Use product redirects for your best-selling or highest-margin items
• Monitor which product redirects lead to the highest additional engagement

Product-based redirects represent the most granular level of post-purchase personalization, allowing you to create truly custom experiences based on exactly what products your customers have purchased.