Overview

Country-based conditional redirects allow you to customize the post-checkout experience for customers based on their billing address location. This powerful feature lets you create targeted thank you pages and follow-up experiences specific to different geographical regions, enabling you to provide culturally relevant and localized post-purchase experiences.

Benefits of Country-Based Redirects

• Create specialized thank you pages for different geographical markets
• Offer region-specific promotions, shipping information, or return policies
• Provide localized resources, support contacts, or warranty information
• Display content in the appropriate language for different regions
• Comply with region-specific legal requirements for post-purchase information
• Improve customer experience with geographically relevant post-checkout content

Step-by-Step Guide: Creating a Country-Based Redirect

1. Access the Conditional Redirects Form

• Navigate to WooCommerce > WRAC Redirect
• Click on the “Conditional Redirects” tab
• Click “Add New Redirect” button

2. Configure Basic Rule Information

• Enable the Rule: Toggle the switch to enable your country redirect rule
• Name Your Rule: Enter a descriptive name like “Australia Custom Thank You Page”
• Add a Description: Briefly explain what your rule does, e.g., “Redirects Australian customers to our Australia-specific thank you page with local shipping details”

3. Set Up the Country Condition

• In the Redirect Conditions section, click the “+ Add Condition” button
• From the first dropdown menu, select “Country (Billing Address)”
• From the second dropdown (operator), select “Is”
• In the third dropdown, click “Select Country” to open the country list
• Select your desired country (e.g., “Australia”, “Germany”, “Japan”, etc.)
• The condition is now set to redirect when an order’s billing address matches your selected country

4. Configure Redirect Actions

• In the Redirect Actions section:
  • Redirect Type: Select “Redirect to Page” from the dropdown
  • Successful Order Destination: From “Select Successful Redirect Page” dropdown, choose the appropriate landing page for customers from your selected country
  • Failed Order Destination: From “Select Failed Order Redirect Page” dropdown, choose where customers should go if their payment fails

5. Optional: Add Time Limitations

• If you want this country redirect to be temporary (e.g., for seasonal promotions in specific regions):
  • Enable the “Redirect Time Range” toggle
  • Set the Start Date and End Date for when this redirect should be active
  • The rule will automatically activate and deactivate based on these dates

6. Save Your Country Redirect Rule

• Click “Save changes” at the bottom of the form
• Your country-based redirect is now active (if enabled)

Advanced Country Redirect Configurations

Multiple Countries in One Rule

You can create more complex rules for regions by adding multiple country conditions:

• Set up your first country condition as described above
• Click “+ Add Condition” again
• Add another Country condition with a different country
• This creates an “OR” relationship – the order will trigger the redirect if the billing address matches any of the specified countries

Country Exclusions

You can also redirect orders that are NOT from specific countries:

• Add a Country condition
• Select “Is Not” from the operator dropdown
• Select the country you want to exclude
• This rule will trigger for orders from any country except the specified one

Combining with Other Conditions

For more targeted redirects, combine country conditions with other factors:

• Country + Product Category: Different experiences based on regional preferences for product types
• Country + Payment Method: Customized checkout success pages based on regional payment preferences
• Country + Order Total: Special post-purchase experiences for high-value orders from specific markets

Practical Examples

Example 1: Australia-Specific Shipping Information

Rule Configuration:

• Condition: Country (Billing Address) Is “Australia”
• Action: Redirect to Page “Australia Thank You Page”

Result: When Australian customers complete a purchase, they’re redirected to a thank you page featuring Australia-specific shipping timeframes, local support contacts, and information about customs or import considerations.

Example 2: European Union VAT Compliance

Rule Configuration:

• Condition: Multiple Countries (All EU Member States)
• Action: Redirect to Page “EU Purchase Confirmation”

Result: Customers from EU countries are redirected to a specialized page that includes required EU VAT information, digital rights notices, and other region-specific compliance details.

Example 3: Holiday Season in North America

Rule Configuration:

• Condition: Country (Billing Address) Is “United States” OR “Canada”
• Action: Redirect to Page “North American Holiday Guide”
• Time Range: Active during holiday shopping season only

Result: During the North American holiday season, customers from the US and Canada are redirected to a festive thank you page with holiday delivery schedules, gift-wrapping options, and seasonal promotions.

Troubleshooting Country-Based Redirects

• Rule Not Triggering: Verify that the country code exactly matches the WooCommerce country list
• Multiple Rules Conflict: Check if you have other rules that might take precedence
• Missing Countries: Ensure you’ve included all relevant countries for regional rules
• Time-Based Problems: Confirm the current date falls within your configured date range

Best Practices

• Create dedicated landing pages tailored to each key geographical market
• Include region-specific shipping information, support contacts, and policies
• Consider cultural preferences and language requirements for different regions
• Prioritize country-specific legal compliance notices where required
• Test each country redirect to ensure a smooth experience for international customers
• Update regional pages regularly with current shipping timeframes and local promotions
• Monitor which country redirects lead to the highest customer satisfaction or repeat business

Country-based redirects are an excellent way to personalize the post-purchase experience for your international customers, providing relevant information that recognizes their specific regional needs and expectations.